Top Travel & Tourism Websites in Israel

Name: Top websites in Israel (Travel & Tourism)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Israel, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

5.5M

46.61%2.56M

53.39%2.94M

↑20%

↑2.97%

Direct

elal.com

3.02M

39.78%1.2M

60.22%1.82M

↑12.69%

↓7.17%

Direct

skyscanner.co.il

2.17M

38.58%837.33K

61.42%1.33M

↑15.72%

↓12.3%

Direct

airbnb.com

1.26M

40.68%512.36K

59.32%747.07K

↑33.22%

↓10.71%

Direct

arkia.co.il

1.09M

36.96%403.58K

63.04%688.28K

↑38.08%

↑6.86%

Direct

secretflights.co.il

999.06K

12.79%127.79K

87.21%871.27K

↑8.51%

↓0.31%

Direct

issta.co.il

984.11K

23.1%227.33K

76.9%756.78K

↑20.4%

↓8.02%

Direct

wizzair.com

841.49K

45.81%385.49K

54.19%456.01K

↑42.31%

↑10%

Direct

lametayel.co.il

824.03K

32.74%269.82K

67.26%554.21K

↑5.74%

↓19.61%

Direct

israir.co.il

753.85K

41.63%313.86K

58.37%439.99K

↓0.23%

↓19.07%

Direct

isrotel.co.il

749.2K

22.29%167.01K

77.71%582.2K

↑15.3%

↑19.9%

Direct

simplebooking.it

651.6K

28.03%182.64K

71.97%468.96K

↑21.05%

↑16.17%

Direct

passportnews.co.il

641.31K

9.77%62.64K

90.23%578.67K

↑31.79%

↑13.91%

Direct

tripadvisor.co.il

636.71K

30.5%194.19K

69.5%442.51K

↑28.52%

↓21.76%

Search

tripadvisor.com

611.41K

32.6%199.31K

67.4%412.11K

↑28.24%

↓6.02%

Search

getyourguide.com

587.02K

33.93%199.16K

66.07%387.86K

↑46.81%

↑27.93%

Direct

flightradar24.com

571.77K

40.05%228.99K

59.95%342.78K

↓7.21%

↑58.39%

Direct

fattal.co.il

498.36K

28.01%139.57K

71.99%358.79K

↑36.11%

↓4.13%

Direct

passportcard.co.il

477.57K

32.24%153.96K

67.76%323.61K

↑17.73%

↑20.87%

Direct

kayak.com

436.06K

49.62%216.35K

50.38%219.71K

↑38.17%

↓8.12%

Direct

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Key Insights on Top Travel & Tourism Websites in Israel on July 2026

As of July 2026, booking.com leads Travel & Tourism in Israel with 5.5M monthly visits. Its audience skews mobile-first (46.61% desktop / 46.61% mobile), and traffic is up month over month 20% and up year over year 2.97%. elal.com holds second with 3.02M visits and a mobile-leaning mix (39.78% desktop / 60.22% mobile), while skyscanner.co.il ranks third with 2.17M visits.

Across the leaders, ias.co.il is the most mobile-first (99.07% of visits), whereas amadeus.com is the most desktop-reliant (96.48%). Momentum favors thaitours.co.il in the latest month (474.85%), while gulliver.co.il shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Israel