Top Travel & Tourism Websites in Croatia

Name: Top websites in Croatia (Travel & Tourism)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Croatia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.56M

24.45%869.22K

75.55%2.69M

↑32.12%

↓1.65%

Direct

putovnica.net

1.36M

6.84%93.19K

93.16%1.27M

↑26.33%

↑3.98%

Search

jadrolinija.hr

779K

8.42%65.61K

91.58%713.4K

↑48.58%

↓7.73%

Direct

airbnb.com

651.56K

26.19%170.63K

73.81%480.93K

↑30.09%

↓18.85%

Direct

hzpp.hr

640.68K

7.92%50.76K

92.08%589.92K

↑15.24%

↓17.14%

Search

flixbus.hr

544.79K

9.03%49.18K

90.97%495.6K

↑103.04%

↑14.01%

Direct

ryanair.com

534.43K

17.1%91.41K

82.9%443.02K

↑39.45%

↓2.78%

Direct

tripadvisor.com

528.52K

15.75%83.26K

84.25%445.26K

↑27.34%

↓16.46%

Search

getyourguide.com

506.61K

14.4%72.96K

85.6%433.64K

↑38.68%

↑77.68%

Direct

wetteronline.de

388.77K

2.67%10.37K

97.33%378.4K

↓14.42%

↑298.32%

Direct

promet-split.hr

373.19K

3.33%12.42K

96.67%360.76K

↓29.98%

↓3.9%

Direct

flightradar24.com

359.5K

25.99%93.44K

74.01%266.06K

↑62.69%

↑40.92%

Direct

skyscanner.net

317.02K

13.34%42.29K

86.66%274.74K

↑48.99%

↓12.81%

Direct

blablacar.hr

311.65K

7.11%22.16K

92.89%289.5K

↓16.42%

↓3.16%

Direct

livecamcroatia.com

291.42K

33.17%96.66K

66.83%194.76K

↓34.6%

↓18.28%

Search

arriva.com.hr

285.92K

9.62%27.52K

90.38%258.4K

↑24.31%

↓16.49%

Direct

crnojaje.hr

262.71K

10.38%27.28K

89.62%235.43K

↑46.18%

↓23.52%

Direct

apartmanija.hr

258.96K

16.26%42.12K

83.74%216.85K

↑47.66%

↓27.65%

Direct

valamar.com

254.06K

19.67%49.98K

80.33%204.08K

↑32.18%

↑14.82%

Direct

esky.hr

206.7K

12.09%24.99K

87.91%181.71K

↑90.53%

↓0.71%

Direct

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Key Insights on Top Travel & Tourism Websites in Croatia on July 2026

As of July 2026, booking.com leads Travel & Tourism in Croatia with 3.56M monthly visits. Its audience skews mobile-first (24.45% desktop / 24.45% mobile), and traffic is up month over month 32.12% and down year over year -1.65%. putovnica.net holds second with 1.36M visits and a mobile-leaning mix (6.84% desktop / 93.16% mobile), while jadrolinija.hr ranks third with 779K visits.

Across the leaders, hagroup.com is the most mobile-first (100% of visits), whereas bravo.hr is the most desktop-reliant (67.11%). Momentum favors letour.fr in the latest month (1,105.97%), while viamichelin.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 75 of the top 100 sites are direct-led, 25 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Croatia