Top Travel & Tourism Websites in the World

Name: Top websites World (Travel & Tourism)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the World, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

570.69M

40.21%229.5M

59.79%341.19M

↑19.55%

↑0.88%

Direct

trip.com

183.98M

49.42%90.93M

50.58%93.05M

↑32.31%

↑65.92%

Direct

tripadvisor.com

101M

44.04%44.48M

55.96%56.52M

↑12.83%

↓27.23%

Search

airbnb.com

92.78M

46.21%42.88M

53.79%49.9M

↑15.06%

↓7.88%

Direct

wetter.com

92.4M

18.09%16.71M

81.91%75.69M

↓31.84%

↑3.86%

Direct

agoda.com

88.75M

32.71%29.04M

67.29%59.72M

↑19.65%

↑27.2%

Direct

americanexpress.com

78.57M

53.42%41.98M

46.58%36.6M

↑9.84%

↓6.27%

Direct

expedia.com

77.6M

40.57%31.48M

59.43%46.12M

↑8.96%

↑5.75%

Direct

flightradar24.com

75.85M

41.09%31.16M

58.91%44.68M

↑16.45%

↑17.49%

Direct

getyourguide.com

75.07M

26.83%20.14M

73.17%54.93M

↑37.89%

↑67.57%

Direct

wetteronline.de

74.57M

20.21%15.07M

79.79%59.5M

↓12.88%

↓6.01%

Direct

marriott.com

63.91M

56.62%36.18M

43.38%27.72M

↑10.6%

↑3.15%

Direct

aa.com

60.52M

29.35%17.76M

70.65%42.76M

↑19.37%

↑1.05%

Direct

ryanair.com

55.43M

40.02%22.18M

59.98%33.24M

↑11.7%

↓11.75%

Direct

bahn.de

50.3M

25.38%12.77M

74.62%37.53M

↑12.56%

↓3.95%

Direct

skyscanner.net

49.67M

38.37%19.06M

61.63%30.61M

↑8.29%

↓2.12%

Direct

flightaware.com

49.15M

28.01%13.76M

71.99%35.38M

↑21.58%

↑9.38%

Direct

hilton.com

45.56M

38.63%17.6M

61.37%27.96M

↑5.16%

↑4.57%

Direct

hotels.com

43.73M

34.6%15.13M

65.4%28.6M

↑14%

↓14.38%

Direct

irctc.co.in

43.39M

27.63%11.99M

72.37%31.4M

↓6.51%

↓14%

Direct

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Key Insights on Top Travel & Tourism Websites in the World on July 2026

As of July 2026, booking.com leads Travel & Tourism in the World with 570.69M monthly visits. Its audience skews mobile-first (40.21% desktop / 40.21% mobile), and traffic is up month over month 19.55% and up year over year 0.88%. trip.com holds second with 183.98M visits and a mobile-leaning mix (49.42% desktop / 50.58% mobile), while tripadvisor.com ranks third with 101M visits.

Across the leaders, wetteronline.at is the most mobile-first (90.66% of visits), whereas aviasales.ru is the most desktop-reliant (76.25%). Momentum favors letour.fr in the latest month (1,712.87%), while wetter.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the World