Top Beauty & Cosmetics Websites in Vietnam

Name: Top websites in Vietnam (Beauty & Cosmetics)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Vietnam, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

skinnabe.com

133.63K

1.34%1.79K

98.66%131.84K

0%

Search

fragrantica.com

117.54K

32.31%37.98K

67.69%79.56K

↓34.4%

↓22.25%

Search

blogdanhgia.com

60.85K

-

100%60.85K

↑617.14%

↓14.94%

Referral

kallos.co

53.51K

12.34%6.6K

87.66%46.91K

↑148%

↓36.71%

Search

ongtrum.pro

34.32K

100%34.32K

-

↓9.99%

↓38.96%

Direct

simpleskincarescience.com

33.47K

-

100%33.47K

↑43,371.43%

↑4,487.86%

Search

checkfresh.com

30.85K

12.02%3.71K

87.98%27.14K

↑29.81%

↓18.97%

Search

huidpraktijkshop.nl

29.72K

-

100%29.72K

↑5.97%

↑47,714.37%

Direct

kcity.vn

28.62K

1.23%351

98.77%28.27K

0%

↑301.59%

Referral

sephora.com

26.58K

43.07%11.45K

56.93%15.13K

↑56%

↓6.22%

Direct

xxivstore.com

23.74K

42.34%10.05K

57.66%13.69K

↑97.89%

↓32.58%

Search

thegioisonmoi.com

22.61K

45.65%10.32K

54.35%12.29K

↓39.31%

↑13%

Search

behindthechair.com

21.18K

0.1%22

99.9%21.16K

↑23,969.32%

↑4,771.14%

Referral

thanhtrangpharma.vn

19.93K

5.79%1.15K

94.21%18.78K

↑2,961.44%

↑57.12%

Direct

oliveyoung.com

19.45K

67.5%13.13K

32.5%6.32K

↑8.69%

↓10.14%

Direct

stylevana.com

19.18K

7.38%1.42K

92.62%17.76K

↓57.05%

↑301.08%

Direct

braun.com

17.62K

3.2%563

96.8%17.06K

↑6,060.14%

↑53.13%

Direct

happyskin.vn

16.14K

9.51%1.54K

90.49%14.6K

↑87.12%

↑4.83%

Direct

mint07.com

15.17K

42.15%6.39K

57.85%8.78K

↑159.16%

↓48.34%

Search

paulaschoice.vn

14.57K

46.3%6.75K

53.7%7.82K

↓17.45%

↓65.13%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Vietnam on July 2026

As of July 2026, skinnabe.com leads Beauty & Cosmetics in Vietnam with 133.63K monthly visits. Its audience skews mobile-first (1.34% desktop / 1.34% mobile), and traffic is down month over month 0% and down year over year 0%. fragrantica.com holds second with 117.54K visits and a mobile-leaning mix (32.31% desktop / 67.69% mobile), while blogdanhgia.com ranks third with 60.85K visits.

Across the leaders, blogdanhgia.com is the most mobile-first (100% of visits), whereas ongtrum.pro is the most desktop-reliant (100%). Momentum favors simpleskincarescience.com in the latest month (43,371.43%), while forhers.com shows the steepest pullback.

Acquisition patterns also differ: skinnabe.com is driven primarily by search, skinnabe.com by direct, and skinnabe.com by referral; overall, 47 of the top 100 sites are direct-led, 45 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Vietnam