Top Beauty & Cosmetics Websites in Japan

Name: Top websites in Japan (Beauty & Cosmetics)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Japan, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lipscosme.com

4.24M

7.36%311.88K

92.64%3.93M

↓19.01%

↓9.84%

Search

cosme.com

3.35M

7.05%236.3K

92.95%3.12M

↑34.32%

↑8.92%

Direct

shiseido.co.jp

2.87M

9.8%281.35K

90.2%2.59M

↓28.04%

↓7.13%

Direct

kao-kirei.com

1.61M

11.09%178.78K

88.91%1.43M

↑2.24%

↑19.8%

Direct

dhc.co.jp

954.66K

18.33%175.01K

81.67%779.65K

↓26.86%

↓30.77%

Direct

orbis.co.jp

949.43K

10.92%103.65K

89.08%845.78K

↑32.12%

↓30.17%

Direct

decorte.com

676.4K

6.95%47K

93.05%629.4K

↑47.12%

↓15.55%

Direct

gatachira.com

592.53K

12.87%76.28K

87.13%516.24K

↓23.34%

↑56.92%

Direct

kose.co.jp

585.16K

14.14%82.73K

85.86%502.43K

↓15.44%

↓22.82%

Direct

sendai-tushin.jp

542.2K

10.42%56.51K

89.58%485.69K

↓34.45%

↓34.74%

Direct

oliveyoung.com

532.68K

19.98%106.42K

80.02%426.27K

↑104.78%

↑155.84%

Direct

sabon.co.jp

499.97K

9.06%45.29K

90.94%454.68K

↑31.84%

↓43.97%

Direct

refa.net

460.35K

27.29%125.62K

72.71%334.72K

↑77.11%

↑22.75%

Direct

pachirinko.com

430.77K

4.77%20.56K

95.23%410.21K

↓11.53%

↑33.6%

Search

noevirgroup.jp

424.95K

8.3%35.28K

91.7%389.68K

↓12.72%

↑21.91%

Direct

guerlain.com

415.73K

8.85%36.81K

91.15%378.92K

↑131.38%

↑7.24%

Direct

kanebo.com

407.15K

7.72%31.43K

92.28%375.72K

↑328.44%

↓2.9%

Direct

toyamadays.com

396.73K

7.03%27.88K

92.97%368.86K

↓5.38%

↓18.92%

Direct

kicks.no

375.79K

4.61%17.33K

95.39%358.46K

↑145.37%

↑40,500.7%

Direct

sirok.jp

371.43K

11.89%44.17K

88.11%327.26K

↑21.32%

↓75.05%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Japan on September 2026

As of September 2026, lipscosme.com leads Beauty & Cosmetics in Japan with 4.24M monthly visits. Its audience skews mobile-first (7.36% desktop / 7.36% mobile), and traffic is down month over month -19.01% and down year over year -9.84%. cosme.com holds second with 3.35M visits and a mobile-leaning mix (7.05% desktop / 92.95% mobile), while shiseido.co.jp ranks third with 2.87M visits.

Across the leaders, blivakker.no is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors ima-coco.jp in the latest month (4,536.33%), while meru-para.com shows the steepest pullback.

Acquisition patterns also differ: lipscosme.com is driven primarily by search, lipscosme.com by direct, and lipscosme.com by referral; overall, 74 of the top 100 sites are direct-led, 24 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Japan