Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

imaxmelbourne.com.au

1.37M

28.35%388.32K

71.65%981.34K

↑497.43%

↑87.51%

Direct

nianticlabs.com

446.01K

8.17%36.46K

91.83%409.55K

↑47.28%

↓19.58%

Direct

ngv.vic.gov.au

407.45K

35.74%145.63K

64.26%261.81K

↑44.48%

↓28.76%

Search

museumsvictoria.com.au

289.92K

30.95%89.73K

69.05%200.2K

↑17.64%

↑15.96%

Direct

visitsealife.com

283.86K

19.29%54.76K

80.71%229.1K

↑59.36%

↑2.98%

Direct

imax.com

282.07K

32.38%91.33K

67.62%190.74K

↑974.55%

↑125.27%

Direct

australian.museum

281.64K

32.14%90.53K

67.86%191.11K

↑10.44%

↑1.39%

Search

slv.vic.gov.au

251.03K

45.81%114.99K

54.19%136.03K

↑40.22%

↑26.23%

Direct

zoo.org.au

242.62K

20.99%50.92K

79.01%191.7K

↓7.61%

↑49.34%

Direct

australiazoo.com.au

235.09K

10.38%24.41K

89.62%210.68K

↑54.99%

↑88.74%

Direct

naa.gov.au

191.7K

86.86%166.51K

13.14%25.19K

↑26.38%

↓4.9%

Direct

nma.gov.au

191.14K

56.48%107.96K

43.52%83.18K

↑16.36%

↓11.8%

Search

perthzoo.wa.gov.au

182.76K

6.29%11.5K

93.71%171.25K

↑502.7%

↓25.88%

Search

smithsonianmag.com

177.49K

22.04%39.11K

77.96%138.38K

↓15.99%

↓27.79%

Direct

invaluable.com

159.72K

40.03%63.94K

59.97%95.78K

↓27.09%

↓17.28%

Direct

taronga.org.au

151.81K

47.89%72.7K

52.11%79.11K

↑6.9%

↓13.91%

Search

australiangeographic.com.au

146.36K

28.29%41.41K

71.71%104.95K

↑52.62%

↓31.73%

Search

parksaustralia.gov.au

144.03K

5.62%8.09K

94.38%135.94K

↑271.15%

↑8.29%

Direct

rbg.vic.gov.au

138.06K

36.14%49.89K

63.86%88.16K

↓23.44%

↓0.96%

Search

awm.gov.au

131.67K

60.3%79.39K

39.7%52.27K

↓12.32%

↓14.02%

Search

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Key Insights on Top Museums Websites in Australia on July 2026

As of July 2026, imaxmelbourne.com.au leads Museums in Australia with 1.37M monthly visits. Its audience skews mobile-first (28.35% desktop / 28.35% mobile), and traffic is up month over month 497.43% and up year over year 87.51%. nianticlabs.com holds second with 446.01K visits and a mobile-leaning mix (8.17% desktop / 91.83% mobile), while ngv.vic.gov.au ranks third with 407.45K visits.

Across the leaders, digitscotland.com is the most mobile-first (100% of visits), whereas tate.org.uk is the most desktop-reliant (100%). Momentum favors imperialtickets.com in the latest month (17,211.07%), while thecollector.com shows the steepest pullback.

Acquisition patterns also differ: imaxmelbourne.com.au is driven primarily by search, imaxmelbourne.com.au by direct, and imaxmelbourne.com.au by referral; overall, 50 of the top 100 sites are direct-led, 48 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia