Top Accounting & Auditing Websites in Australia

Name: Top websites in Australia (Accounting & Auditing)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in Australia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

9.35M

76.51%7.15M

23.49%2.2M

↑5.21%

↑3.92%

Direct

myob.com

1.82M

74.66%1.36M

25.34%460.19K

↑13.07%

↑2.34%

Direct

etax.com.au

1.32M

26.27%346.53K

73.73%972.8K

↑128.15%

↓22.55%

Direct

paycalculator.com.au

1.09M

42.62%465.22K

57.38%626.43K

↑1.53%

↓6.46%

Direct

yourpayroll.com.au

724.04K

58.17%421.16K

41.83%302.89K

↓3.38%

↑12.82%

Direct

hrblock.com.au

610.95K

38.73%236.59K

61.27%374.35K

↑108.88%

↓21.23%

Direct

abr.gov.au

450.16K

59.96%269.91K

40.04%180.25K

↑14.35%

↓0.08%

Direct

authorisationmanager.gov.au

310.61K

76.12%236.42K

23.88%74.19K

↑11.18%

↑5.33%

Referral

charteredaccountantsanz.com

285.69K

46.72%133.48K

53.28%152.22K

↑8.39%

↑19.13%

Direct

reckon.com

212.12K

81.66%173.21K

18.34%38.91K

↑15.19%

↓17.09%

Direct

hubdoc.com

195.34K

100%195.34K

-

↓18.43%

↓14.01%

Direct

cpaaustralia.com.au

192.74K

63.96%123.27K

36.04%69.46K

↑19.64%

↓10.87%

Direct

kpmg.com

187.25K

31.94%59.8K

68.06%127.45K

↓1.03%

↑34%

Direct

pwc.com.au

184.5K

15%27.67K

85%156.82K

↑36.35%

↑52.26%

Direct

deloitte.com

162.79K

76.64%124.76K

23.36%38.03K

↑67.99%

↓27.75%

Direct

smartsalary.com.au

151.23K

38.46%58.16K

61.54%93.07K

↓15.84%

↓29.34%

Direct

myzeller.com

144.2K

35.48%51.16K

64.52%93.04K

↓12.54%

↑14.26%

Direct

studioninja.co

134.34K

57.08%76.68K

42.92%57.66K

↓0.45%

↑31%

Direct

tradifyhq.com

126.96K

100%126.96K

-

↑13.17%

↓10.52%

Direct

rounded.com.au

118.23K

80.52%95.2K

19.48%23.03K

↑46.1%

↑27.62%

Direct

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Key Insights on Top Accounting & Auditing Websites in Australia on July 2026

As of July 2026, xero.com leads Accounting & Auditing in Australia with 9.35M monthly visits. Its audience skews desktop-first (76.51% desktop / 76.51% mobile), and traffic is up month over month 5.21% and up year over year 3.92%. myob.com holds second with 1.82M visits and a desktop-leaning mix (74.66% desktop / 25.34% mobile), while etax.com.au ranks third with 1.32M visits.

Across the leaders, wiseclick.com.au is the most mobile-first (100% of visits), whereas hubdoc.com is the most desktop-reliant (100%). Momentum favors freebookkeepingaccounting.com in the latest month (26,191.89%), while acirt.com.au shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 72 of the top 100 sites are direct-led, 21 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in Australia