Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

3.25M

25.17%818.69K

74.83%2.43M

↑9.53%

↑4.33%

Direct

vinted.at

1.4M

42.98%603.52K

57.02%800.83K

↑20.36%

↑37.14%

Direct

hm.com

1.24M

21.45%264.97K

78.55%970.61K

↑56.11%

↑18.89%

Direct

aboutyou.at

843.78K

22.02%185.79K

77.98%657.99K

↑93.04%

↑3.24%

Direct

asos.com

751.81K

23.61%177.52K

76.39%574.29K

↑58.32%

↓7.98%

Referral

zara.com

573.17K

29.62%169.78K

70.38%403.39K

↓10.22%

↑14.47%

Direct

ernstings-family.at

553.91K

6.37%35.31K

93.63%518.6K

↑104.25%

↓19.44%

Direct

peek-cloppenburg.at

543.99K

28.35%154.22K

71.65%389.77K

↑26.01%

↓22.4%

Direct

c-and-a.com

514.13K

14.21%73.07K

85.79%441.06K

↑78.24%

↓19.25%

Direct

shein.com

480.35K

25.15%120.81K

74.85%359.54K

↓26.37%

↓8.01%

Direct

tkmaxx.com

470.13K

14.2%66.76K

85.8%403.38K

↑68.94%

↓4.13%

Direct

zeelool.com

427.37K

0.12%512

99.88%426.86K

↑4,196.5%

↑3,383.12%

Direct

deichmann.com

391.2K

17.83%69.76K

82.17%321.44K

↑14%

↓6.84%

Direct

threads.com

380.66K

41.08%156.39K

58.92%224.28K

↑16.63%

↑204.88%

Direct

bonprix.at

361.1K

18.99%68.57K

81.01%292.53K

↓10.75%

↑15.91%

Direct

warhammer.com

348.56K

3.88%13.53K

96.12%335.04K

↑495.39%

↓12.71%

Direct

heine.at

311.2K

6.08%18.91K

93.92%292.29K

↑168.8%

↑25.98%

Direct

uniqlo.com

307.22K

24.1%74.05K

75.9%233.17K

↑111.53%

↓3.35%

Direct

breuninger.com

299.19K

46.18%138.17K

53.82%161.02K

↓13.72%

↑27.39%

Direct

zalando-lounge.at

247.3K

54.19%134.02K

45.81%113.28K

↑6.53%

↓17.74%

Direct

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Key Insights on Top Apparel & Fashion Websites in Austria on September 2026

As of September 2026, zalando.at leads Apparel & Fashion in Austria with 3.25M monthly visits. Its audience skews mobile-first (25.17% desktop / 25.17% mobile), and traffic is up month over month 9.53% and up year over year 4.33%. vinted.at holds second with 1.4M visits and a mobile-leaning mix (42.98% desktop / 57.02% mobile), while hm.com ranks third with 1.24M visits.

Across the leaders, xloves.com is the most mobile-first (100% of visits), whereas mango.com is the most desktop-reliant (56.57%). Momentum favors pavement-official.com in the latest month (25,745.86%), while thehalara.de shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 91 of the top 100 sites are direct-led, 2 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria