Top Insurance Websites in Singapore

Name: Top websites in Singapore (Insurance)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Singapore, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

income.com.sg

535.27K

34.94%187.05K

65.06%348.22K

↑34.05%

↓26.91%

Direct

greateasternlife.com

427.54K

26.68%114.07K

73.32%313.46K

↑2.02%

↑0.18%

Direct

singlife.com

386.82K

38.49%148.87K

61.51%237.95K

↓5.5%

↑14.26%

Direct

prudential.com.sg

316.8K

53.36%169.05K

46.64%147.75K

↑2.48%

↓10.05%

Direct

aia.com.sg

253.66K

47.14%119.56K

52.86%134.09K

↑1.89%

↓21.97%

Direct

fwd.com.sg

222.15K

43.19%95.95K

56.81%126.2K

↑2.71%

↓8.41%

Direct

etiqa.com.sg

152.88K

15.65%23.92K

84.35%128.96K

↓13.18%

↓13.31%

Direct

manulife.com

116.67K

37.44%43.69K

62.56%72.99K

↑47.59%

↓28.68%

Direct

bupaglobal.com

103.75K

4.51%4.68K

95.49%99.07K

↑284.01%

↑158.03%

Direct

scicollege.org.sg

92.55K

27.99%25.91K

72.01%66.64K

↓26.79%

↑103.38%

Direct

covermymeds.com

87.52K

100%87.52K

-

↑30.79%

↑24.96%

Direct

mhcasia.net

71.68K

35.94%25.76K

64.06%45.92K

↓51.83%

↑120.96%

Direct

manulife.com.sg

66.61K

48.24%32.13K

51.76%34.48K

↓0.66%

↓4.97%

Direct

aig.sg

63.15K

26.03%16.44K

73.97%46.71K

↑259.15%

↓25.79%

Direct

classpoint.app

59.6K

38.76%23.1K

61.24%36.5K

↑124.9%

↓6.42%

Direct

kasikornbank.com

56.11K

24.47%13.73K

75.53%42.37K

↑145.42%

↓15.51%

Direct

chubb.com

53.6K

55.77%29.89K

44.23%23.71K

↑0.02%

↑25.31%

Direct

tokiomarine-life.sg

49.96K

34.18%17.08K

65.82%32.89K

↑166.6%

↑68.89%

Direct

max.ru

47.45K

76.6%36.35K

23.4%11.11K

↓7.23%

↑6,477.91%

Direct

msig.com.sg

46.15K

59.69%27.55K

40.31%18.6K

↓2.91%

↓29.79%

Direct

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Key Insights on Top Insurance Websites in Singapore on September 2026

As of September 2026, income.com.sg leads Insurance in Singapore with 535.27K monthly visits. Its audience skews mobile-first (34.94% desktop / 34.94% mobile), and traffic is up month over month 34.05% and down year over year -26.91%. greateasternlife.com holds second with 427.54K visits and a mobile-leaning mix (26.68% desktop / 73.32% mobile), while singlife.com ranks third with 386.82K visits.

Across the leaders, payslipbuddy.co.uk is the most mobile-first (100% of visits), whereas covermymeds.com is the most desktop-reliant (100%). Momentum favors royallondon.com in the latest month (4,453.7%), while budgetdirect.com.sg shows the steepest pullback.

Acquisition patterns also differ: income.com.sg is driven primarily by search, income.com.sg by direct, and income.com.sg by referral; overall, 82 of the top 100 sites are direct-led, 14 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Singapore