Top Wine & Spirits Websites in New Zealand

Name: Top websites in New Zealand (Wine & Spirits)
Creator: Semrush
License: https://semrush.ebundletools.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

liquorland.co.nz

298.71K

39.19%117.07K

60.81%181.64K

↑52.28%

↓3.72%

Direct

superliquor.co.nz

216.45K

43.23%93.57K

56.77%122.89K

↑77.49%

↓23.53%

Direct

whiskyandmore.co.nz

135.35K

23.43%31.71K

76.57%103.64K

↑15.77%

↑30.56%

Direct

bigbarrel.co.nz

121.8K

17.16%20.9K

82.84%100.9K

↓0.12%

↓2.35%

Referral

webbs.co.nz

108.64K

48.68%52.89K

51.32%55.75K

↓21.94%

↑53.2%

Direct

blackmarket.co.nz

87.8K

15.95%14.01K

84.05%73.8K

↑73.2%

↓18.64%

Direct

thirstyliquor.co.nz

60.1K

16.83%10.12K

83.17%49.99K

↑86.01%

↑49.22%

Direct

activehosted.com

55.62K

33.38%18.57K

66.62%37.05K

↑39.96%

↓23.18%

Direct

whiskeyonline.co.nz

51.29K

9.62%4.93K

90.38%46.36K

↑133.7%

↑27.63%

Direct

danmurphys.com.au

45.06K

8.62%3.88K

91.38%41.18K

↑24.26%

↑11.62%

Direct

vineyardcottages.co.nz

43.1K

0.74%321

99.26%42.78K

↑12,576.77%

↑1,899.79%

Direct

yapp.co.uk

41.39K

-

100%41.39K

↑782.52%

0%

Direct

millesima.co.uk

41.39K

-

100%41.39K

0%

Direct

bbr.com

41.39K

-

100%41.39K

↑76.5%

↑9,433.06%

Direct

liquorlegends.co.nz

39.28K

32.56%12.79K

67.44%26.49K

↑48.25%

↓12.07%

Paid

kwmwine.com

37.37K

0.31%115

99.69%37.25K

0%

↑24,792.68%

Direct

warehouseliquor.co.nz

37.33K

-

100%37.33K

↑49.56%

↑58.26%

Direct

kinross.nz

35.47K

6.64%2.35K

93.36%33.11K

↑48.04%

↑946.83%

Direct

hancocks.co.nz

34.02K

100%34.02K

-

↑139.44%

↑69.88%

Direct

majestic.co.uk

33.23K

0.35%116

99.65%33.11K

↓36.15%

↑3,421.16%

Direct

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Key Insights on Top Wine & Spirits Websites in New Zealand on July 2026

As of July 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 298.71K monthly visits. Its audience skews mobile-first (39.19% desktop / 39.19% mobile), and traffic is up month over month 52.28% and down year over year -3.72%. superliquor.co.nz holds second with 216.45K visits and a mobile-leaning mix (43.23% desktop / 56.77% mobile), while whiskyandmore.co.nz ranks third with 135.35K visits.

Across the leaders, yapp.co.uk is the most mobile-first (100% of visits), whereas hancocks.co.nz is the most desktop-reliant (100%). Momentum favors vineyardcottages.co.nz in the latest month (12,576.77%), while bws.com.au shows the steepest pullback.

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 71 of the top 100 sites are direct-led, 24 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in New Zealand